Another introduction through Jon’s mentors was Cliff Holekamp of Cultivation Capital. We were fortunate to get the two of them on the NEXT Venture Summit stage talking about the founder/investor relationship. His mentors encouraged him to meet Cliff even though he wasn’t ready to raise. Even early on, you can tell investors where you’re going and start building that connection. Building relationships and trust early on allows for the ultimate ask to be easier. Jon and his team focused on hitting goals and building credibility to show they were a good investment before they were ready to ask for an investment…
