Peoples Bank started working with Denim Social (then-Gremlin Social) several years ago after its mortgage loan officers pushed for social media access as a way to stay competitive in their markets. Evans Thompson reports that some officers have gained repeat business by strengthening relationships on Facebook, Instagram and LinkedIn. Unlike, say, a traditional advertisement on the side of a city bus, “social media is right there in your face, 24/7,” she said. “People are picking up their phones and looking at it all the time…
