Peoples Bank started working with Denim Social (then-Gremlin Social) several years ago after its mortgage loan officers pushed for social media access as a way to stay competitive in their markets.
“We want to have Peoples’ name out there as a bank that does mortgages,” said Jennifer Evans Thompson, director of mortgage lending at the $2.3 billion-asset bank. “We want to make sure we’re not lost in the mix.”
Evans Thompson reports that some officers have gained repeat business by strengthening relationships on Facebook, Instagram and LinkedIn. Unlike, say, a traditional advertisement on the side of a city bus, “social media is right there in your face, 24/7,” she said. “People are picking up their phones and looking at it all the time.”